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Exhibit your collage or let us show off your gallery of domain names to analysts, resellers, buyers, trade show attendeesand the general public in 2010. Location, events and schedules being organized today. Comments or suggestions are welcome by email.
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Welcome to the Twenty Zeros first decade defining and celebrating the 21st century in post third millennium on planet Earth.
Your Help Is Appreciated And Important.
Razzle, dazzle, sparkle, and shine. Isn't this how we think all those stars get to the Oscars in the first place?
However, it's less glitter, and more planning that creates the reality. First comes the dream, then the work,
then usually a host of disappointments to test the resolve, then a series of small successes, and
then....publicity. It is a fairly predictable road, but often as business people we forget to plan our own
personal Oscar's night.
We also miss the key ingredient - publicity. Marketing is what gets you in front of your target market to make
the sale. Publicity is the spotlight that shines on you and solidifies you with mass appeal as the popular
expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you.
When your focus has been marketing it's a little tricky to change your paradigm to publicity. However, the
important difference between marketing and publicity is your target audience. You are no longer pitching to
buyers of your product or service, now your audience is the media. This means editors and producers.
These important people are looking for one thing, the story. A unique story. Something inspirational,
motivational, newsworthy, or educational. Period. Nothing else will do.
In order to be successful in the media you have to think like a publicist and find your unique story. If you
don't have a story, it's time to create one. What is unique about you or your business? Sometimes it's an
attitude. Like the employer that regularly asked her employees what they didn't like about their jobs and
then proceeded to shift responsibilities. It may be an event, like a charitable event that raises money for
starving children but serves beans and rice at the gala event to demonstrate how it feels to be poor. It may
be your wit, your way of thinking, what you care most about, or how you integrate your values into your
business. Only, you can find it, but trust me, it's there.
Begin to explore your own unique angles and media curves by keeping notes on your thoughts and
attitudes. Scribble, color, or paint it out - it really doesn't matter as long as you begin to devote time to
exploring your "story". Not your ad, not your price, not your product, but your story.
Once you've angled into your own unique media offerings, find the appropriate avenues to make your pitch.
Take care though, the media should always be treated with good will and respect. Do not, go
for the hard sell. This is not the time. If you must, save the hard sell for marketing, or better yet, chuck it all
together.
Be a star with the mind of a publicist.
See you at the Oscars!
Topline Headlines "Corrupt Politics Awareness Campaign"
My Business Is - "Professional Services"
Type Of My Organization - "Web Business Publication" & "Personal Public Relations"
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"First Decade" The Title "Twenty Zeros" Consider "Double Meanings" In The English Language
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